Guidelines & Protocols
Strategic Communications
Effective communication goes beyond simply conveying a message; it requires a strategic approach. This involves identifying your target audience, crafting precise messaging, and selecting the most effective methods for distribution. We collaborate with individual departments to ensure consistency, coordination, and the implementation of the most suitable communication strategies. Additionally, we offer consultation services to students and student organizations. CLM provides direction for the following areas:
- Staff News & Announcements
- Event Promotion and Volunteer Requests
- General Updates and Noteworthy News
If you have content in one of these categories, view our guidelines below for your submission and dissemination efforts.
Media Relations
University Marketing and Communications is the primary contact for media inquiries. To ensure effective and consistent communication with the media pertaining to Campus Life, it is important to familiarize yourself with our policies on media relations. These guidelines help us present a unified and professional image while managing media inquiries efficiently.
Crisis Communications
University Marketing and Communications, in coordination with University Police, will issue all official communications in the event of an emergency or crisis situation. To maintain the accuracy and integrity of information and avoid disseminating false, confusing, or misleading details, we ask that all Campus Life departments refrain from sharing messages beyond amplifying those issued by the university’s official communications channels.
Style and Tone
When communicating to our audiences, it’s important to do so accurately, purposefully, and with a little Wake Forest style. From our distinct terminology to our AP Style preference, we are to be visually representative of well-crafted marketing and communications. The resources below will help guide you when developing editorial materials.