Established Brands & Marks
Many faces, one story.
The following University initiatives have established brands managed by Campus Life Marketing & Communications. If you are programming alongside one of these initiatives, please contact us to access the brand assets and standards needed for your marketing efforts.
Note: Use of the following established brands and marks requires approval from Campus Life Marketing prior to production or digital use. Please email your materials to clm@wfu.edu.
Our Residential Commons model, The Forest, represents the first-year residential experience and the sense of place they’ll find here at Wake Forest.
Thrive is our campus-wide wellness brand that delivers mental health messaging promoting campus education and peer awareness, 758-CARE, and other initiatives under the Office of Wellbeing.
We Are Wake is our campus-wide mental health campaign that helps us understand what distress looks like in the Wake Forest community, knowing when and where to find help, and learning effective responses when mental health concerns arise.
Athletics and use of the Demon Deacon
Wake Forest’s athletic logos may only be used for athletic-related communications and marketing materials, team uniforms, and consumer apparel. The intention is to protect the integrity of the institution’s athletic logos and to ensure such logos are used in an appropriate manner.
NOTE: All likenesses, images, illustrations, etc., of the Demon Deacon are subject to approval by the Athletics Licensing Department.